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COURSE INFORMATION

Scheduled Dates: 02 – 13 Mar '2020 | 03 – 14 Jun '2020 | 07 – 18 Sep '2020 | 01 – 11 Dec '2020 

Duration: 2 Weeks

Revenue Collection Management course is available Online.

Customized dates and one-on-one sessions can be organized.

Course Outline

Introduction to Revenue management

  • Core components of Revenue Management and their application, segmentation & demand
  • Value matrix considering product, price and service
  • Core components of pricing and its impact (in a variety of demand periods) on value perception.

Metrics & Reports and Segmentation, Mix & Channels

  • What is the Purpose of Revenue Management?
  • The Value and Meaning of Metrics
  • The Key Internal Metrics
  • External Metrics and their Importance in Understanding Your Organisation’s Performance
  • Distribution Channel Management
  • Segmentation, Mix and Channels
  • Benefits of Segmentation
  • Determining Optimal Mix
  • Using Market Intelligence to Determine Opportunities

Approaches to Pricing

  • The Role of Pricing in Revenue Management
  • The Pillars of Pricing
  • Pricing Strategies
  • Pricing Mistakes

Forecasting

  • An Introduction to Forecasting
  • The Demand Forecast
  • Forecasting Models
  • Revenue Management Decision Support Systems (DSS)

Total Revenue Management

  • The application of revenue management strategies to other areas within businesses
  • Customer relationship management
  • Customer profitability analysis
  • Linear programming: theory and exercises
  • Adaptive conjoint measurement in the price determination process.

Strategic Revenue Management

  • Information systems
  • Analysing financial performance
  • Relationship with the sales and marketing strategy
  • The implications for operations.

REGISTRATION

To register, kindly fill the Seminar Registration Form and send it to us through:
Email:
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TERMS AND CONDITIONS OF PAYMENT

  1. Fees Payment - All fees are payable strictly in advance 2 working days before the course starting date.
  2. Cancellation Fee - Cancellation of any participant 5 working days before the start day of a course will incur a 20% cancellation fee.
    We regret that no cancellations will be accepted within 2 working days of a course, but substitutions may be made.

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Address:   Viraj Complex, Office Block 4,
      Mombasa Road
      Opp JKIA Junction, behind AutoExpress

Phone:   +254 732 880255

Mobile:   +254 705 880255

training@centreforpm.co.ke

centreforpm@gmail.com

http://www.centreforpm.co.ke


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