COURSE INFORMATION

Scheduled Dates:   03 – 14 Feb 2025 | 05 – 16 May 2025 | 04 – 15 Aug 2025 | 03 – 14 Nov 2025

Duration: 2 Weeks

Customized dates and one-on-one sessions can be organized.

PREAMBLE

The CPM International Business Strategy program is a dynamic two-week course designed for senior managers, executives, and professionals engaged in global business operations. This program delves deep into the strategic frameworks and tools necessary for managing and competing in the international business arena. Participants will learn how to assess global market opportunities, navigate cross-cultural complexities, develop competitive strategies, and manage risks in diverse international environments. Through real-world case studies, interactive discussions, and expert insights, participants will gain the knowledge and skills to make informed strategic decisions, lead global teams, and drive international growth for their organizations.

TARGET GROUP

The training is designed for: 

• Senior managers and executives in multinational organizations
• Business leaders and directors involved in international strategy and global expansion
• Entrepreneurs looking to take their business to global markets
• Professionals in international trade, export, and cross-border investments
• Consultants working with companies expanding into international markets

COURSE OBJECTIVES

By the end of the training, participants will be able to:

• Understand global business environments and the forces that shape international markets.
• Assess and select international market entry strategies, including joint ventures, mergers, acquisitions, and exporting.
• Develop competitive strategies that capitalize on global market opportunities while managing risks.
• Navigate cross-cultural differences and adapt business practices to local markets effectively.
• Integrate international financial management principles into global business strategy.
• Analyze global industry dynamics using frameworks such as Porter’s Five Forces and PESTLE analysis.
• Develop and implement sustainable business strategies in global markets.
• Lead and manage international teams across diverse cultural and geographical boundaries
• .

COURSE OUTLINE

The following units will be discussed

1. Introduction to International Business Strategy
2. Analyzing the Global Business Environment
3. International Market Entry Strategies
4. Competitive Strategy in Global Markets
5. Cross-Cultural Management and Negotiations
6. International Marketing and Brand Strategy
7. Global Supply Chain and Operations Management
8. International Financial Management
9. Leading and Managing International Teams
10. Developing and Implementing a Global Strategy

REGISTRATION

 To register, kindly fill the Seminar Registration Form and send it to us through:

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TERMS AND CONDITIONS OF PAYMENT

1. Fees Payment - All fees are payable strictly in advance 2 working days before the course starting date.
2. Cancellation Fee - Cancellation of any participant 5 working days before the start day of a course will incur a 20% cancellation fee.
   We regret that no cancellations will be accepted within 2 working days of a course, but substitutions may be made.