COURSE INFORMATION

Scheduled Dates:  20 – 31 Jan 2025 | 14 – 25 Apr 2025 | 14 – 25 Jul 2025 | 20 – 31 Oct 2025 

 Duration: 2 Weeks

Customized dates and one-on-one sessions can be organized.

PREAMBLE

The CPM Policy Advocacy and Lobbying course is essential for those aiming to influence public policy and drive social change. This course addresses the increasing demand for skilled professionals in advocacy roles across various sectors, including non-profits, government, and corporate entities. By equipping delegates with critical skills such as strategic communication, stakeholder engagement, and policy analysis, the course significantly enhances working capacity. Delegates are prepared to navigate complex political landscapes, making them knowledgeable experts in a dynamic world that prioritizes effective advocacy and lobbying strategies.

TARGET GROUP

The training is designed for Senior Managers, Policy Analyst, Lobbyist, Advocacy Manager, Public Affairs Specialist, Government Relations Consultant.

COURSE OBJECTIVES

Participants at the end of this course will be able to:

• Understand the key concepts and frameworks of policy advocacy and lobbying, enabling effective engagement in the policymaking process.
• Develop strategic communication skills to effectively convey advocacy messages to diverse stakeholders and decision-makers.
• Analyze the political and social contexts that influence policy decisions, equipping participants to navigate complex advocacy environments.
• Design and implement advocacy campaigns that utilize effective lobbying techniques and grassroots mobilization strategies.

COURSE OUTLINE

The following units will be discussed

1. Introduction to Policy Advocacy
2. Strategic Communication for Advocacy
3. Lobbying Techniques and Strategies
4. Monitoring and Evaluating Advocacy Efforts
5. Ethics and Accountability in Advocacy and Lobbying
6. Understanding Policy Frameworks
7. Stakeholder Engagement and Management
8. Research Methods for Policy Analysis
9. Communication Skills for Advocacy
10. Stakeholder Engagement and Communication
11. Monitoring and Evaluating Advocacy Efforts
12. Building Coalitions and Alliances
13. Navigating Political Environments
14. Research and Analysis for Advocacy
15. Strategic Planning and Implementation
16. Media and Messaging in Advocacy
17. Policy Development and Analysis
18. Legislative Process and Advocacy
19. Evaluation and Impact Assessment in Advocacy

REGISTRATION

 To register, kindly fill the Seminar Registration Form and send it to us through:

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TERMS AND CONDITIONS OF PAYMENT

1. Fees Payment - All fees are payable strictly in advance 2 working days before the course starting date.
2. Cancellation Fee - Cancellation of any participant 5 working days before the start day of a course will incur a 20% cancellation fee.
   We regret that no cancellations will be accepted within 2 working days of a course, but substitutions may be made.