COURSE INFORMATION

Scheduled Dates:   06 – 17 Jan 2025 | 07 – 18 Apr 2025 | 07 – 18 Jul 2025 | 06 – 17 Oct 2025

Duration: 2 Weeks

Customized dates and one-on-one sessions can be organized.

PREAMBLE

The CPM Public Relations two-week course is designed to provide professionals with the essential skills and knowledge to effectively manage an organization's public image, build strong media relationships, and communicate strategically with key stakeholders. This course covers the core principles of public relations, including media relations, crisis communication, brand management, and digital PR, with a focus on building a positive reputation and strengthening brand equity. Through real-world case studies, hands-on exercises, and expert-led discussions, participants will gain the tools necessary to implement successful PR campaigns, handle public crises, and engage audiences across various media platforms.

TARGET GROUP

The training is designed for:

• PR professionals looking to enhance their skills and strategies
• Marketing and communication professionals interested in integrating PR into their campaigns
• Corporate communicators responsible for managing brand reputation and media relations
• Managers and executives in charge of handling crisis communication and brand image
• Entrepreneurs and business owners looking to leverage PR for growth and visibility

COURSE OBJECTIVES

By the end of the training, participants will be able to:

• Develop and implement effective PR strategies to build and manage an organization’s reputation.
• Establish and maintain positive relationships with the media and other key stakeholders.
• Manage crisis communication, mitigating the impact of negative publicity or incidents.
• Create compelling press materials, including press releases, media kits, and pitch letters.
• Utilize digital PR and social media platforms to engage audiences and enhance brand presence.
• Understand the ethical considerations and legal aspects of public relations.
• Measure PR success using key performance indicators (KPIs) and analytics.
• Enhance internal communications, fostering positive relationships with employees and stakeholders.

COURSE OUTLINE

The following units will be discussed

1. Introduction to Public Relations
2. Media Relations and Influencer Engagement
3. Writing for Public Relations
4. Brand Management and PR Campaigns
5. Crisis Communication and Reputation Management
6. Digital PR and Social Media Strategy
7. Internal Communications and Employee Engagement
8. Public Relations Measurement and Analytics
9. Event Management and Sponsorships
10. Creating a Public Relations Plan and Final Presentations

REGISTRATION

 To register, kindly fill the Seminar Registration Form and send it to us through:

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TERMS AND CONDITIONS OF PAYMENT

1. Fees Payment - All fees are payable strictly in advance 2 working days before the course starting date.
2. Cancellation Fee - Cancellation of any participant 5 working days before the start day of a course will incur a 20% cancellation fee.
   We regret that no cancellations will be accepted within 2 working days of a course, but substitutions may be made.