COURSE INFORMATION

Scheduled Dates: 11 – 22 Mar 2024 | 10 – 21 Jun 2024 | 09 – 20 Sep 2024 | 09 – 20 Dec 2024

Duration: 2 Weeks

Customized dates and one-on-one sessions can be organized.

Course Outline

Introduction to Revenue management

• Core components of Revenue Management and their application, segmentation & demand
• Value matrix considering product, price and service
• Core components of pricing and its impact (in a variety of demand periods) on value perception.

Metrics & Reports and Segmentation, Mix & Channels

• What is the Purpose of Revenue Management?
• The Value and Meaning of Metrics
• The Key Internal Metrics
• External Metrics and their Importance in Understanding Your Organisation’s Performance
• Distribution Channel Management
• Segmentation, Mix and Channels
• Benefits of Segmentation
• Determining Optimal Mix
• Using Market Intelligence to Determine Opportunities

Approaches to Pricing

• The Role of Pricing in Revenue Management
• The Pillars of Pricing
• Pricing Strategies
• Pricing Mistakes

Forecasting

• An Introduction to Forecasting
• The Demand Forecast
• Forecasting Models
• Revenue Management Decision Support Systems (DSS)

Total Revenue Management

• The application of revenue management strategies to other areas within businesses
• Customer relationship management
• Customer profitability analysis
• Linear programming: theory and exercises
• Adaptive conjoint measurement in the price determination process.

Strategic Revenue Management

• Information systems
• Analysing financial performance
• Relationship with the sales and marketing strategy
• The implications for operations.

REGISTRATION

To register, kindly fill the Seminar Registration Form and send it to us through:
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TERMS AND CONDITIONS OF PAYMENT

1. Fees Payment - All fees are payable strictly in advance 2 working days before the course starting date.
2. Cancellation Fee - Cancellation of any participant 5 working days before the start day of a course will incur a 20% cancellation fee.
   We regret that no cancellations will be accepted within 2 working days of a course, but substitutions may be made.