COURSE INFORMATION

Scheduled Dates:    03 – 14 Feb 2025 | 05 – 16 May 2025 | 04 – 15 Aug 2025 | 03 – 14 Nov 2025

Duration: 2 Weeks

Customized dates and one-on-one sessions can be organized.

PREAMBLE

The CPM Sales, Promotions and Marketing two-week course is designed to equip sales and marketing professionals with the essential skills and knowledge required to drive business growth, increase market share, and build strong customer relationships in today’s competitive business environment. The course blends theoretical frameworks with practical tools and strategies to enhance participants' ability to generate leads, close sales, craft effective marketing campaigns, and manage customer loyalty. By the end of the course, participants will have a deep understanding of modern sales and marketing techniques, including digital marketing, customer segmentation, brand building, and performance metrics, all aimed at delivering measurable results.

TARGET GROUP

The training is designed:

• Sales and marketing professionals seeking to enhance their skills
• Business owners and entrepreneurs looking to boost their marketing efforts
• Marketing and sales managers who want to drive higher sales and engagement
• Professionals looking to transition into a sales and marketing career
• Teams responsible for developing marketing strategies or leading sales initiatives

COURSE OBJECTIVES

By the end of the training, participants will be able to:

• Develop an effective sales strategy aligned with overall business goals.
• Master digital marketing tools and techniques, including SEO, social media marketing, and email campaigns.
• Understand customer behavior and segmentation to tailor marketing efforts for different audiences.
• Build and manage brand strategies to create a strong, recognizable brand identity.
• Enhance sales techniques, focusing on lead generation, prospecting, negotiation, and closing deals.
• Analyze marketing performance and apply metrics to optimize campaigns and ROI.
• Leverage data-driven insights for decision-making and improve marketing and sales outcomes.
• Understand the sales funnel and customer journey to improve conversion rates and customer retention.

COURSE OUTLINE

The following units will be discussed

1. Introduction to Sales and Marketing
2. Developing a Sales Strategy
3. Consumer Behavior and Market Segmentation
4. Building and Managing a Brand
5. Digital Marketing Fundamentals
6. Social Media Marketing and Content Strategy
7. Email Marketing and Lead Nurturing
8. Sales Techniques: Negotiation and Closing the Deal
9. Performance Metrics and Data-Driven Marketing
10. Marketing Automation and CRM Tools

REGISTRATION

 To register, kindly fill the Seminar Registration Form and send it to us through:

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TERMS AND CONDITIONS OF PAYMENT

1. Fees Payment - All fees are payable strictly in advance 2 working days before the course starting date.
2. Cancellation Fee - Cancellation of any participant 5 working days before the start day of a course will incur a 20% cancellation fee.
   We regret that no cancellations will be accepted within 2 working days of a course, but substitutions may be made.