COURSE INFORMATION

Scheduled Dates:   06 – 17 Jan 2025 | 07 – 18 Apr 2025 | 07 – 18 Jul 2025 | 06 – 17 Oct 2025

Duration: 2 Weeks

Customized dates and one-on-one sessions can be organized.

PREAMBLE

The CPM Search Engine Optimization (SEO) and Analytics two-week course is designed to provide professionals with the essential skills and knowledge to optimize websites for search engines and measure performance using analytics tools. This course covers all aspects of SEO, including on-page and off-page techniques, keyword research, link building, and technical SEO. Additionally, it delves into the use of analytics tools like Google Analytics, Google Search Console, and other key metrics to monitor and improve SEO performance. Participants will learn how to develop and implement effective SEO strategies to enhance website visibility, improve search engine rankings, and drive organic traffic. Practical case studies and hands-on activities will help solidify the course content and equip participants with the necessary tools to analyze SEO performance and make data-driven decisions.

TARGET GROUP

The training is designed for:

• Digital marketing professionals seeking to enhance their SEO skills
• Business owners looking to improve their website's search engine rankings
• Content creators and webmasters who want to optimize their websites for SEO
• Marketing managers responsible for driving organic traffic and improving online visibility
• Anyone looking to develop a career in SEO or digital marketing.

COURSE OBJECTIVES

By the end of the training, participants will be able to:

• Understand SEO fundamentals and its importance for improving website visibility and driving organic traffic.
• Conduct thorough keyword research and use SEO tools to find the right keywords for targeting specific audiences.
• Optimize on-page SEO elements, such as title tags, meta descriptions, headers, and content.
• Implement off-page SEO strategies including link-building and social signals.
• Understand technical SEO aspects, including website speed optimization, mobile-friendliness, and site architecture.
• Use Google Analytics and Google Search Console to monitor website performance and track important metrics.
• Analyze SEO data to measure the effectiveness of SEO strategies and make data-driven adjustments.
• Develop a comprehensive SEO strategy to align with business goals, improve rankings, and generate high-quality traffic.
• Optimize for local SEO and understand how to rank in local search results and Google My Business.
• Stay updated on SEO trends and adapt strategies to changes in search engine algorithms.

COURSE OUTLINE

The following units will be discussed

1. Introduction to SEO and Digital Marketing
2. Keyword Research and Strategy
3. On-Page SEO Optimization
4. Technical SEO Essentials
5. Local SEO and Google My Business
6. Off-Page SEO and Link Building
7. Introduction to SEO Analytics and Google Analytics
8. Google Search Console and Performance Monitoring
9. SEO Audits and Competitor Analysis
10. Developing and Executing an SEO Strategy

REGISTRATION

 To register, kindly fill the Seminar Registration Form and send it to us through:

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TERMS AND CONDITIONS OF PAYMENT

1. Fees Payment - All fees are payable strictly in advance 2 working days before the course starting date.
2. Cancellation Fee - Cancellation of any participant 5 working days before the start day of a course will incur a 20% cancellation fee.
   We regret that no cancellations will be accepted within 2 working days of a course, but substitutions may be made.