COURSE INFORMATION

Scheduled Dates: 08 – 19 Jan 2024 | 08 – 19 Apr 2024 | 08 – 19 Aug 2024 | 07 – 18 Oct 2024 

Duration: Two Weeks

Customized dates and one-on-one sessions can be organized.

COURSE DESCRIPTION

This course will give participants invaluable insights on strategy, trends, tools, measurement, analytics and more. Gain the confidence you need to deliver results as a B2B marketing specialist. A comprehensive overview of the latest trends and thinking on B2B marketing will be covered. It explores the challenges of customer eccentricity, seller-buyer relations, innovation management, value chain integration, emerging markets, sustainability and the role of social media and internet in B2B marketing.

COURSE OUTLINE

- The Future of B2B Marketing
- Marketing and Business Strategy
- Strategy Implementation and Performance Management
- Operations of B2B Marketing
- Cutting Edge Marketing Tools
- Measurable Marketing
- Marketing Insight and Data Use
- Content Marketing
- B2B Customer Experiences

REGISTRATION

To register, kindly fill the Seminar Registration Form and send it to us through:

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TERMS AND CONDITIONS OF PAYMENT
    Fees Payment - All fees are payable strictly in advance 2 working days before the course starting date.
    Cancellation Fee - Cancellation of any participant 5 working days before the start day of a course will incur a 20% cancellation fee.
    We regret that no cancellations will be accepted within 2 working days of a course, but substitutions may be made.