COURSE INFORMATION

Scheduled Dates:  06 – 17 Jan 2025 | 07 – 18 Apr 2025 | 07 – 18 Jul 2025 | 06 – 17 Oct 2025

Duration: 2 Weeks

Customized dates and one-on-one sessions can be organized.

PREAMBLE

The CPM Social Media Integration two-week course is designed for professionals who want to effectively integrate social media strategies with their business operations to improve engagement, reach, and conversion. This course provides a comprehensive understanding of how social media platforms can be leveraged to enhance branding, customer engagement, and marketing efforts. Participants will learn how to create and manage social media campaigns, analyze key metrics, and align social media strategies with overall business goals. The course will cover content creation, community management, and social media tools that can help optimize business results. Real-world case studies will be used to illustrate best practices in social media integration.

TARGET GROUP

The training is designed for:

• Marketing and communications professionals looking to integrate social media into their business strategies
• Social media managers and content creators aiming to enhance their social media strategies
• Entrepreneurs and business owners who want to build their brand presence on social media
• PR professionals who want to understand how to incorporate social media into their communication strategies
• Anyone interested in learning how to leverage social media to boost business success

COURSE OBJECTIVES

By the end of the training, participants will be able to:

• Understand the role of social media in modern business operations and its integration into marketing strategies.
• Identify the key social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and determine which ones best suit their business objectives.
• Create effective social media content that aligns with brand identity and resonates with target audiences.
• Integrate social media with business operations including customer service, sales, and internal communication.
• Use social media analytics tools to track engagement, analyze performance, and adjust strategies accordingly.
• Develop a social media marketing plan that aligns with business goals, audience segmentation, and budget.
• Optimize social media advertising to increase visibility and drive conversions.
• Handle crisis communication and reputation management on social media platforms.
• Ensure compliance and security in social media usage, including data privacy and legal considerations

COURSE OUTLINE

The following units will be discussed

1. Introduction to Social Media Integration
2. Social Media Content Creation and Branding
3. Audience Segmentation and Targeting
4. Community Management and Engagement
5. Social Media Advertising and Paid Campaigns
6. Analytics and Performance Measurement
7. Social Media and SEO Integration
8. Crisis Communication and Reputation Management
9. Social Media Integration with Other Business Functions
10. Creating a Social Media Integration Strategy

REGISTRATION

 To register, kindly fill the Seminar Registration Form and send it to us through:

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TERMS AND CONDITIONS OF PAYMENT

1. Fees Payment - All fees are payable strictly in advance 2 working days before the course starting date.
2. Cancellation Fee - Cancellation of any participant 5 working days before the start day of a course will incur a 20% cancellation fee.
   We regret that no cancellations will be accepted within 2 working days of a course, but substitutions may be made.