To achieve success in today’s competitive environment, you need strong, strategic communication and relationship-building skills. Public Relations (PR) is at the heart of how your organization is perceived — both internally and externally.

Your responsibilities may include:

♦ Media Relations;

♦ Crisis Communication;

♦ Brand Reputation Management;

♦ Stakeholder Engagement, among others.

CPM has designed a series of practical courses to support your growth in these areas — offered as stand-alone sessions or integrated programs. Our goal is to empower you with the confidence and tools you need to lead effective communication and create lasting impact.

Click on Each Course for more details

COURSE INFORMATION

Scheduled Dates:   09 – 20 Mar 2026 | 08 – 19 Jun 2026 | 07 – 18 Sep 2026 | 07 – 18 Dec 2026

Duration: Two Weeks

Customized dates and one-on-one sessions can be organized.

COURSE DESCRIPTION

This course will give participants invaluable insights on strategy, trends, tools, measurement, analytics and more. Gain the confidence you need to deliver results as a B2B marketing specialist. A comprehensive overview of the latest trends and thinking on B2B marketing will be covered. It explores the challenges of customer eccentricity, seller-buyer relations, innovation management, value chain integration, emerging markets, sustainability and the role of social media and internet in B2B marketing.

COURSE OUTLINE

- The Future of B2B Marketing
- Marketing and Business Strategy
- Strategy Implementation and Performance Management
- Operations of B2B Marketing
- Cutting Edge Marketing Tools
- Measurable Marketing
- Marketing Insight and Data Use
- Content Marketing
- B2B Customer Experiences

REGISTRATION

To register, kindly fill the Seminar Registration Form and send it to us through:

Email: This email address is being protected from spambots. You need JavaScript enabled to view it. , This email address is being protected from spambots. You need JavaScript enabled to view it.

 
TERMS AND CONDITIONS OF PAYMENT
    Fees Payment - All fees are payable strictly in advance 2 working days before the course starting date.
    Cancellation Fee - Cancellation of any participant 5 working days before the start day of a course will incur a 20% cancellation fee.
    We regret that no cancellations will be accepted within 2 working days of a course, but substitutions may be made.

COURSE INFORMATION

Scheduled Dates:  09 – 20 Mar 2026 | 01 – 12 Jun 2026 | 07 – 18 Sept 2026 | 07 – 18 Dec 2026

Duration: Two Weeks

Customized dates and one-on-one sessions can be organized.

COURSE DESCRIPTION

The focus of this CPM training is to help participants acquire skills and enrich their knowledge on Human Resource Metrics. This course will equip participants with the confidence and enable them to learn techniques to analyze information, interpret human capital analytics, solve problems and evaluate solutions using workforce and HR metrics.

Each session will help them acquire the skills to properly review, define, measure, and track HR metrics that are aligned to business strategies. For most HR professionals, the evidence-based approach represents a fundamental shift in their business roles but it provides them with an opportunity to become strategic partners in business decision-making.

COURSE OUTLINE

MODULE 1 - Introduction to the Balanced Scorecard
- Introduction to the Balanced Scorecard
- Benefits of the Balanced Scorecard
- Beginning with a Vision
- The Financial, Customer, Process Perspectives in Detail
- Strategy Maps and Strategic Themes
- Lag and Lead Measures / KPIs
- Constructing a Strategy Map

MODULE 2 - Understanding Strategy
- The Balanced Scorecard Development Process
- Understanding Organizational Strategy
- Exploring the Strategies of Participants’ Own Organizations
- Creating a Strategy-centric Organisation
- Engaging the Leadership Team

MODULE 3 - Building Strategy Maps
- The Learning & Growth Perspective in Detail
- Creating a Climate for Action
- Creating Strategy Maps for Participants Own Organisations
- Strategic Measures / KPIs
- Linking Strategy and Business Planning

MODULE 4 - Building a Complete Balanced Scorecard
- Strategic Targets
- Mapping Strategic Initiatives
- Monitoring and reviewing the Balanced Scorecard using the latest web-based technology
- Completing the Balanced Scorecard for Participants’ Own Organizations
- Planning for Implementation
- Cascading the Balanced Scorecard Across an Organization

MODULE 5 - Organizational Management
- Aligning material and human resources and activities with the strategy
- Monitoring, reporting and appraising performance
- Identifying and managing risks
- Using Balanced Scorecard for continuous improvement

MODULE 6 - Pulling It All Together
- Reviewing and Enhancing Participants’ Balanced Scorecards
- Identify Potential Pitfalls and Barriers to Implementation
- Gaining Buy-in and Ownership for the Balanced Scorecard
- Top Tips for Successful Creation and Implementation of a Balanced Scorecard
- Making a Personal Plan of Action based on the Training Seminar

REGISTRATION

To register, kindly fill the Seminar Registration Form and send it to us through:
Email: This email address is being protected from spambots. You need JavaScript enabled to view it. , This email address is being protected from spambots. You need JavaScript enabled to view it.

 
TERMS AND CONDITIONS OF PAYMENT
    Fees Payment - All fees are payable strictly in advance 2 working days before the course starting date.
    Cancellation Fee - Cancellation of any participant 5 working days before the start day of a course will incur a 20% cancellation fee.
    We regret that no cancellations will be accepted within 2 working days of a course, but substitutions may be made.

COURSE INFORMATION

Scheduled Dates: 16 – 27 Feb 2026 | 18 – 29 May 2026 | 17 – 28 Aug 2026 | 16 – 27 Nov 2026

Duration: 2 Weeks

Customized dates and one-on-one sessions can be organized.

COURSE DESCRIPTION

The course aims at imparting to the participants knowledge on Risk Management and Decision Making the function of studying the risks that may hinder a project’s ability to achieve its objectives and then deciding how to overcome those risks. The different kinds of risks, their management and best decision in project management will be discussed.

COURSE OUTLINE

1. Risk Management - Focus on Project Management
2. Risk Governance -The Foundation of Risk Management
3. Risk Identification - Strategic Analysis
4. Risk Measurement - A Mainly Statistical Process
5. Risk Management Infrastructures - People, Systems, Models
6. Risk Management Decision - Making Strategies
7. Risk Monitoring - Internal and External
8. Strategic Risk Integration - Putting It All Together

REGISTRATION

To register, kindly fill the Seminar Registration Form and send it to us through:

Email: This email address is being protected from spambots. You need JavaScript enabled to view it. , This email address is being protected from spambots. You need JavaScript enabled to view it.

 
TERMS AND CONDITIONS OF PAYMENT
    Fees Payment - All fees are payable strictly in advance 2 working days before the course starting date.
    Cancellation Fee - Cancellation of any participant 5 working days before the start day of a course will incur a 20% cancellation fee.
    We regret that no cancellations will be accepted within 2 working days of a course, but substitutions may be made.