COURSE INFORMATION

Scheduled Dates:    03 – 14 Feb 2025 | 05 – 16 May 2025 | 04 – 15 Aug 2025 | 03 – 14 Nov 2025

Duration: 2 Weeks

Customized dates and one-on-one sessions can be organized.

PREAMBLE

The CPM Sales, Promotions and Marketing two-week course is designed to equip sales and marketing professionals with the essential skills and knowledge required to drive business growth, increase market share, and build strong customer relationships in today’s competitive business environment. The course blends theoretical frameworks with practical tools and strategies to enhance participants' ability to generate leads, close sales, craft effective marketing campaigns, and manage customer loyalty. By the end of the course, participants will have a deep understanding of modern sales and marketing techniques, including digital marketing, customer segmentation, brand building, and performance metrics, all aimed at delivering measurable results.

TARGET GROUP

The training is designed:

• Sales and marketing professionals seeking to enhance their skills
• Business owners and entrepreneurs looking to boost their marketing efforts
• Marketing and sales managers who want to drive higher sales and engagement
• Professionals looking to transition into a sales and marketing career
• Teams responsible for developing marketing strategies or leading sales initiatives

COURSE OBJECTIVES

By the end of the training, participants will be able to:

• Develop an effective sales strategy aligned with overall business goals.
• Master digital marketing tools and techniques, including SEO, social media marketing, and email campaigns.
• Understand customer behavior and segmentation to tailor marketing efforts for different audiences.
• Build and manage brand strategies to create a strong, recognizable brand identity.
• Enhance sales techniques, focusing on lead generation, prospecting, negotiation, and closing deals.
• Analyze marketing performance and apply metrics to optimize campaigns and ROI.
• Leverage data-driven insights for decision-making and improve marketing and sales outcomes.
• Understand the sales funnel and customer journey to improve conversion rates and customer retention.

COURSE OUTLINE

The following units will be discussed

1. Introduction to Sales and Marketing
2. Developing a Sales Strategy
3. Consumer Behavior and Market Segmentation
4. Building and Managing a Brand
5. Digital Marketing Fundamentals
6. Social Media Marketing and Content Strategy
7. Email Marketing and Lead Nurturing
8. Sales Techniques: Negotiation and Closing the Deal
9. Performance Metrics and Data-Driven Marketing
10. Marketing Automation and CRM Tools

REGISTRATION

 To register, kindly fill the Seminar Registration Form and send it to us through:

Email: This email address is being protected from spambots. You need JavaScript enabled to view it. , This email address is being protected from spambots. You need JavaScript enabled to view it.

TERMS AND CONDITIONS OF PAYMENT

1. Fees Payment - All fees are payable strictly in advance 2 working days before the course starting date.
2. Cancellation Fee - Cancellation of any participant 5 working days before the start day of a course will incur a 20% cancellation fee.
   We regret that no cancellations will be accepted within 2 working days of a course, but substitutions may be made.

COURSE INFORMATION

Scheduled Dates:   03 – 14 Feb 2025 | 05 – 16 May 2025 | 04 – 15 Aug 2025 | 03 – 14 Nov 2025

Duration: 2 Weeks

Customized dates and one-on-one sessions can be organized.

PREAMBLE

The CPM International Business Strategy program is a dynamic two-week course designed for senior managers, executives, and professionals engaged in global business operations. This program delves deep into the strategic frameworks and tools necessary for managing and competing in the international business arena. Participants will learn how to assess global market opportunities, navigate cross-cultural complexities, develop competitive strategies, and manage risks in diverse international environments. Through real-world case studies, interactive discussions, and expert insights, participants will gain the knowledge and skills to make informed strategic decisions, lead global teams, and drive international growth for their organizations.

TARGET GROUP

The training is designed for: 

• Senior managers and executives in multinational organizations
• Business leaders and directors involved in international strategy and global expansion
• Entrepreneurs looking to take their business to global markets
• Professionals in international trade, export, and cross-border investments
• Consultants working with companies expanding into international markets

COURSE OBJECTIVES

By the end of the training, participants will be able to:

• Understand global business environments and the forces that shape international markets.
• Assess and select international market entry strategies, including joint ventures, mergers, acquisitions, and exporting.
• Develop competitive strategies that capitalize on global market opportunities while managing risks.
• Navigate cross-cultural differences and adapt business practices to local markets effectively.
• Integrate international financial management principles into global business strategy.
• Analyze global industry dynamics using frameworks such as Porter’s Five Forces and PESTLE analysis.
• Develop and implement sustainable business strategies in global markets.
• Lead and manage international teams across diverse cultural and geographical boundaries
• .

COURSE OUTLINE

The following units will be discussed

1. Introduction to International Business Strategy
2. Analyzing the Global Business Environment
3. International Market Entry Strategies
4. Competitive Strategy in Global Markets
5. Cross-Cultural Management and Negotiations
6. International Marketing and Brand Strategy
7. Global Supply Chain and Operations Management
8. International Financial Management
9. Leading and Managing International Teams
10. Developing and Implementing a Global Strategy

REGISTRATION

 To register, kindly fill the Seminar Registration Form and send it to us through:

Email: This email address is being protected from spambots. You need JavaScript enabled to view it. , This email address is being protected from spambots. You need JavaScript enabled to view it.

TERMS AND CONDITIONS OF PAYMENT

1. Fees Payment - All fees are payable strictly in advance 2 working days before the course starting date.
2. Cancellation Fee - Cancellation of any participant 5 working days before the start day of a course will incur a 20% cancellation fee.
   We regret that no cancellations will be accepted within 2 working days of a course, but substitutions may be made.

COURSE INFORMATION

Scheduled Dates:    10 – 21 Mar 2025 | 09 – 20 Jun 2025 | 08 – 19 Sept 2025 | 08 – 19 Nov 2025

Duration: 2 Weeks

Customized dates and one-on-one sessions can be organized.

PREAMBLE

The CPM Senior Executive Development program is a prestigious two-week course designed for senior leaders, executives, and C-suite professionals aiming to elevate their leadership capabilities and refine their strategic approach to organizational success. This program offers advanced insights into leadership, strategic thinking, global business dynamics, innovation, and organizational transformation. Through a combination of case studies, peer interactions, and expert-led discussions, participants will gain the skills necessary to navigate complex business environments, drive sustainable growth, and lead their organizations through periods of rapid change. Tailored for high-level executives, this course emphasizes both personal and organizational development, equipping leaders with the tools to inspire excellence and deliver lasting impact.

TARGET GROUP

The training is designed for: 

• C-suite executives (CEOs, CFOs, COOs, etc.)
• Senior directors and vice presidents
• Senior leaders preparing to step into executive roles
• Entrepreneurs and business owners seeking advanced leadership skills

COURSE OBJECTIVES

By the end of the training, participants will be able to:

• Enhance their leadership effectiveness, developing advanced leadership styles that align with organizational vision and culture.
• Refine strategic thinking and decision-making, using cutting-edge tools and methodologies for high-level business analysis.
• Master global leadership skills, managing multi-national teams, navigating cross-cultural challenges, and leading in the context of global business dynamics.
• Drive organizational change and transformation, leading complex initiatives with a focus on sustainable outcomes.
• Cultivate innovation and creativity within their organizations, fostering a culture that adapts to and thrives in dynamic market conditions.
• Strengthen their executive communication skills, enhancing their ability to influence stakeholders and manage corporate reputation.
• Develop a comprehensive understanding of financial management, including budgeting, forecasting, and corporate financial strategy.
• Create a leadership legacy, focusing on personal development and building a lasting impact on their organizations.

COURSE OUTLINE

The following units will be discussed

1. Leadership Excellence in the C-Suite
2. Strategic Decision-Making and Critical Thinking
3. Global Leadership and Cross-Cultural Management
4. Innovation and Organizational Transformation
5. Strategic Communication for Executives
6. Corporate Governance and Ethical Leadership
7. Driving Performance and Accountability
8. Financial Leadership and Strategy
9. Leading Organizational Change and Resilience
10. Legacy Leadership and Succession Planning

REGISTRATION

 To register, kindly fill the Seminar Registration Form and send it to us through:

Email: This email address is being protected from spambots. You need JavaScript enabled to view it. , This email address is being protected from spambots. You need JavaScript enabled to view it.

TERMS AND CONDITIONS OF PAYMENT

1. Fees Payment - All fees are payable strictly in advance 2 working days before the course starting date.
2. Cancellation Fee - Cancellation of any participant 5 working days before the start day of a course will incur a 20% cancellation fee.
   We regret that no cancellations will be accepted within 2 working days of a course, but substitutions may be made.

COURSE INFORMATION

Scheduled Dates:   10 – 21 Feb 2025 | 12 – 23 May 2025 | 11 – 22 Aug 2025 | 10 – 21 Nov 2025

Duration: 2 Weeks

Customized dates and one-on-one sessions can be organized.

PREAMBLE

The CPM Management Advancement Program (MAP) is an intensive two-week course designed for mid-level to senior managers seeking to enhance their leadership capabilities and strategic thinking. The course focuses on refining advanced management skills, providing the knowledge and tools necessary to lead organizations effectively in a dynamic business environment. Through a blend of theoretical insights, case studies, real-world applications, and peer interactions, participants will develop the expertise to drive organizational change, lead innovation, and foster a culture of excellence within their teams. The course is ideal for managers who aim to expand their influence, improve their decision-making ability, and build high-performing, resilient teams.

TARGET GROUP

The training is designed for Senior managers and directors, Mid-level managers preparing for senior leadership roles, Executives looking to refine their leadership and strategic skills Professionals interested in gaining a broader perspective on global leadership and change management

COURSE OBJECTIVES

By the end of the training, participants will be able to:

• Refine their leadership style to effectively manage teams and drive organizational success.
• Develop strategic thinking to align organizational objectives with long-term vision.
• Enhance decision-making and problem-solving skills in complex, fast-paced environments.
• Master change management techniques to lead successful transformations in the organization.
• Promote innovation and creativity within teams to maintain a competitive advantage.
• Build and lead high-performing teams, fostering collaboration, accountability, and motivation.
• Strengthen communication and influence skills to effectively engage with stakeholders at all levels.
• Understand global leadership trends and integrate them into organizational strategies for sustainable growth.

COURSE OUTLINE

The following units will be discussed

1. Introduction to Strategic Leadership
2. Advanced Decision-Making and Critical Thinking
3. Leading Change and Organizational Transformation
4. Innovation and Creative Problem-Solving
5. Advanced Communication and Influencing Skills
6. Leading High-Performance Teams
7. Conflict Management and Resolution at the Leadership Level
8. Global Leadership and Cross-Cultural Management
9. Performance Management for Senior Leaders
10. Executive Leadership and Future-Oriented Leadership

REGISTRATION

 To register, kindly fill the Seminar Registration Form and send it to us through:

Email: This email address is being protected from spambots. You need JavaScript enabled to view it. , This email address is being protected from spambots. You need JavaScript enabled to view it.

TERMS AND CONDITIONS OF PAYMENT

1. Fees Payment - All fees are payable strictly in advance 2 working days before the course starting date.
2. Cancellation Fee - Cancellation of any participant 5 working days before the start day of a course will incur a 20% cancellation fee.
   We regret that no cancellations will be accepted within 2 working days of a course, but substitutions may be made.