COURSE INFORMATION

Scheduled Dates:   03 – 14 Feb 2025 | 05 – 16 May 2025 | 04 – 15 Aug 2025 | 03 – 14 Nov 2025

Duration: 2 Weeks

Customized dates and one-on-one sessions can be organized.

PREAMBLE

The CPM Post Graduate Studies in Management and Educational Administration is a comprehensive two-week course designed for current and aspiring leaders in the education sector. The course equips participants with essential management, leadership, and administrative skills tailored to the challenges and dynamics of educational institutions. The course explores strategic planning, resource management, curriculum development, policy implementation, and effective leadership techniques for driving change and improvement in educational settings. By combining theoretical frameworks with practical case studies and real-world applications, this course prepares participants to lead educational organizations with a focus on achieving excellence in teaching, learning, and institutional growth.

TARGET GROUP

The training is designed for:

• Educational administrators, principals, deans, and directors in schools, colleges, and universities
• Aspiring leaders in educational management and administration
• Policy makers and education consultants seeking to understand best practices in educational leadership
• Professionals in the education sector looking to improve their management and decision-making skills
• Academic leaders responsible for curriculum development, strategic planning, and resource management.

COURSE OBJECTIVES

By the end of the training, participants will be able to:

• Understand the principles of educational leadership and apply effective management techniques in educational settings.
• Develop strategic plans to enhance institutional performance, focusing on long-term goals and organizational growth.
• Design and implement curriculum development strategies that align with academic standards and student needs.
• Enhance decision-making and problem-solving skills in managing educational institutions.
• Understand the role of educational policy and how to effectively navigate the policy landscape in the educational sector.
• Manage financial resources, human resources, and infrastructure to maximize the educational outcomes and sustainability of institutions.
• Lead and motivate teams within educational environments, fostering a culture of collaboration and excellence.
• Analyze data and apply evidence-based practices to improve institutional performance and student success.

COURSE OUTLINE

The following units will be discussed

1. Introduction to Educational Management and Administration
2. Leadership in Educational Institutions
3. Strategic Planning in Education
4. Curriculum Design and Development
5. Policy, Governance, and Accountability in Education
6. Resource Management in Education
7. Financial Management and Budgeting for Educational Institutions
8. Data-Driven Decision Making and Performance Evaluation
9. Managing Change and Innovation in Education
10. Final Presentations and Practical Applications

REGISTRATION

 To register, kindly fill the Seminar Registration Form and send it to us through:

Email: This email address is being protected from spambots. You need JavaScript enabled to view it. , This email address is being protected from spambots. You need JavaScript enabled to view it.

TERMS AND CONDITIONS OF PAYMENT

1. Fees Payment - All fees are payable strictly in advance 2 working days before the course starting date.
2. Cancellation Fee - Cancellation of any participant 5 working days before the start day of a course will incur a 20% cancellation fee.
   We regret that no cancellations will be accepted within 2 working days of a course, but substitutions may be made.

COURSE INFORMATION

Scheduled Dates:   06 – 17 Jan 2025 | 07 – 18 Apr 2025 | 07 – 18 Jul 2025 | 06 – 17 Oct 2025

Duration: 2 Weeks

Customized dates and one-on-one sessions can be organized.

PREAMBLE

The CPM Public Relations two-week course is designed to provide professionals with the essential skills and knowledge to effectively manage an organization's public image, build strong media relationships, and communicate strategically with key stakeholders. This course covers the core principles of public relations, including media relations, crisis communication, brand management, and digital PR, with a focus on building a positive reputation and strengthening brand equity. Through real-world case studies, hands-on exercises, and expert-led discussions, participants will gain the tools necessary to implement successful PR campaigns, handle public crises, and engage audiences across various media platforms.

TARGET GROUP

The training is designed for:

• PR professionals looking to enhance their skills and strategies
• Marketing and communication professionals interested in integrating PR into their campaigns
• Corporate communicators responsible for managing brand reputation and media relations
• Managers and executives in charge of handling crisis communication and brand image
• Entrepreneurs and business owners looking to leverage PR for growth and visibility

COURSE OBJECTIVES

By the end of the training, participants will be able to:

• Develop and implement effective PR strategies to build and manage an organization’s reputation.
• Establish and maintain positive relationships with the media and other key stakeholders.
• Manage crisis communication, mitigating the impact of negative publicity or incidents.
• Create compelling press materials, including press releases, media kits, and pitch letters.
• Utilize digital PR and social media platforms to engage audiences and enhance brand presence.
• Understand the ethical considerations and legal aspects of public relations.
• Measure PR success using key performance indicators (KPIs) and analytics.
• Enhance internal communications, fostering positive relationships with employees and stakeholders.

COURSE OUTLINE

The following units will be discussed

1. Introduction to Public Relations
2. Media Relations and Influencer Engagement
3. Writing for Public Relations
4. Brand Management and PR Campaigns
5. Crisis Communication and Reputation Management
6. Digital PR and Social Media Strategy
7. Internal Communications and Employee Engagement
8. Public Relations Measurement and Analytics
9. Event Management and Sponsorships
10. Creating a Public Relations Plan and Final Presentations

REGISTRATION

 To register, kindly fill the Seminar Registration Form and send it to us through:

Email: This email address is being protected from spambots. You need JavaScript enabled to view it. , This email address is being protected from spambots. You need JavaScript enabled to view it.

TERMS AND CONDITIONS OF PAYMENT

1. Fees Payment - All fees are payable strictly in advance 2 working days before the course starting date.
2. Cancellation Fee - Cancellation of any participant 5 working days before the start day of a course will incur a 20% cancellation fee.
   We regret that no cancellations will be accepted within 2 working days of a course, but substitutions may be made.

COURSE INFORMATION

Scheduled Dates:    03 – 14 Feb 2025 | 05 – 16 May 2025 | 04 – 15 Aug 2025 | 03 – 14 Nov 2025

Duration: 2 Weeks

Customized dates and one-on-one sessions can be organized.

PREAMBLE

The CPM Sales, Promotions and Marketing two-week course is designed to equip sales and marketing professionals with the essential skills and knowledge required to drive business growth, increase market share, and build strong customer relationships in today’s competitive business environment. The course blends theoretical frameworks with practical tools and strategies to enhance participants' ability to generate leads, close sales, craft effective marketing campaigns, and manage customer loyalty. By the end of the course, participants will have a deep understanding of modern sales and marketing techniques, including digital marketing, customer segmentation, brand building, and performance metrics, all aimed at delivering measurable results.

TARGET GROUP

The training is designed:

• Sales and marketing professionals seeking to enhance their skills
• Business owners and entrepreneurs looking to boost their marketing efforts
• Marketing and sales managers who want to drive higher sales and engagement
• Professionals looking to transition into a sales and marketing career
• Teams responsible for developing marketing strategies or leading sales initiatives

COURSE OBJECTIVES

By the end of the training, participants will be able to:

• Develop an effective sales strategy aligned with overall business goals.
• Master digital marketing tools and techniques, including SEO, social media marketing, and email campaigns.
• Understand customer behavior and segmentation to tailor marketing efforts for different audiences.
• Build and manage brand strategies to create a strong, recognizable brand identity.
• Enhance sales techniques, focusing on lead generation, prospecting, negotiation, and closing deals.
• Analyze marketing performance and apply metrics to optimize campaigns and ROI.
• Leverage data-driven insights for decision-making and improve marketing and sales outcomes.
• Understand the sales funnel and customer journey to improve conversion rates and customer retention.

COURSE OUTLINE

The following units will be discussed

1. Introduction to Sales and Marketing
2. Developing a Sales Strategy
3. Consumer Behavior and Market Segmentation
4. Building and Managing a Brand
5. Digital Marketing Fundamentals
6. Social Media Marketing and Content Strategy
7. Email Marketing and Lead Nurturing
8. Sales Techniques: Negotiation and Closing the Deal
9. Performance Metrics and Data-Driven Marketing
10. Marketing Automation and CRM Tools

REGISTRATION

 To register, kindly fill the Seminar Registration Form and send it to us through:

Email: This email address is being protected from spambots. You need JavaScript enabled to view it. , This email address is being protected from spambots. You need JavaScript enabled to view it.

TERMS AND CONDITIONS OF PAYMENT

1. Fees Payment - All fees are payable strictly in advance 2 working days before the course starting date.
2. Cancellation Fee - Cancellation of any participant 5 working days before the start day of a course will incur a 20% cancellation fee.
   We regret that no cancellations will be accepted within 2 working days of a course, but substitutions may be made.

COURSE INFORMATION

Scheduled Dates:   03 – 14 Feb 2025 | 05 – 16 May 2025 | 04 – 15 Aug 2025 | 03 – 14 Nov 2025

Duration: 2 Weeks

Customized dates and one-on-one sessions can be organized.

PREAMBLE

The CPM International Business Strategy program is a dynamic two-week course designed for senior managers, executives, and professionals engaged in global business operations. This program delves deep into the strategic frameworks and tools necessary for managing and competing in the international business arena. Participants will learn how to assess global market opportunities, navigate cross-cultural complexities, develop competitive strategies, and manage risks in diverse international environments. Through real-world case studies, interactive discussions, and expert insights, participants will gain the knowledge and skills to make informed strategic decisions, lead global teams, and drive international growth for their organizations.

TARGET GROUP

The training is designed for: 

• Senior managers and executives in multinational organizations
• Business leaders and directors involved in international strategy and global expansion
• Entrepreneurs looking to take their business to global markets
• Professionals in international trade, export, and cross-border investments
• Consultants working with companies expanding into international markets

COURSE OBJECTIVES

By the end of the training, participants will be able to:

• Understand global business environments and the forces that shape international markets.
• Assess and select international market entry strategies, including joint ventures, mergers, acquisitions, and exporting.
• Develop competitive strategies that capitalize on global market opportunities while managing risks.
• Navigate cross-cultural differences and adapt business practices to local markets effectively.
• Integrate international financial management principles into global business strategy.
• Analyze global industry dynamics using frameworks such as Porter’s Five Forces and PESTLE analysis.
• Develop and implement sustainable business strategies in global markets.
• Lead and manage international teams across diverse cultural and geographical boundaries
• .

COURSE OUTLINE

The following units will be discussed

1. Introduction to International Business Strategy
2. Analyzing the Global Business Environment
3. International Market Entry Strategies
4. Competitive Strategy in Global Markets
5. Cross-Cultural Management and Negotiations
6. International Marketing and Brand Strategy
7. Global Supply Chain and Operations Management
8. International Financial Management
9. Leading and Managing International Teams
10. Developing and Implementing a Global Strategy

REGISTRATION

 To register, kindly fill the Seminar Registration Form and send it to us through:

Email: This email address is being protected from spambots. You need JavaScript enabled to view it. , This email address is being protected from spambots. You need JavaScript enabled to view it.

TERMS AND CONDITIONS OF PAYMENT

1. Fees Payment - All fees are payable strictly in advance 2 working days before the course starting date.
2. Cancellation Fee - Cancellation of any participant 5 working days before the start day of a course will incur a 20% cancellation fee.
   We regret that no cancellations will be accepted within 2 working days of a course, but substitutions may be made.